The Hockey Herald

via Globe and Mail:

The value of a second NHL team in Toronto would range between $400-million and $600-million, and Maple Leaf Sports and Entertainment would be entitled to a one-time territorial payment of up to $250-million for allowing the relocation of an existing team, according to sports economists.

The second team in Toronto would instantly become the third most valuable franchise in the league behind the Maple Leafs and New York Rangers and on par with the Detroit Red Wings and Montreal Canadiens, sports finance expert Marc Ganis said.

Ganis, the president of SportsCorp Ltd. of Chicago and a consultant to professional sports clubs and leagues, said the size and strength of the Greater Toronto Area market would drive the new franchise’s value. The payment to MLSE would range between $90-million and $250-million (all currency U.S.), depending on factors such as arena rental, sponsorship, broadcast rights and advertising.

“There is no better [hockey] market anywhere than the one for a second team in Toronto,” Ganis said. “The reason is the strength of the Toronto market for hockey.”

Related posts:

1. NHL floats notion of second team in Toronto
2. Burke to be GM and President of Toronto Maple Leafs?
3. Toronto billionaire interested in MLSE
4. McCabe Plans To Stay In Toronto
5. Toronto Maple Leafs to Make a Move – Curtis Joseph or Trade Mats Sundin?