CBC’s Hockey Day in Canada goes multicultural

via CBC:

CBC will break new ground with multi-language options available live and online exclusively at CBCSports.ca.

The game featuring the Detroit Red Wings and Toronto Maple Leafs (CBC, 3 p.m. ET) at Air Canada Centre will be available in Mandarin, with University of Toronto students Yutong Zaho and Zhen Jiang calling the action.

The contest between Montreal and Ottawa (CBC, 7 p.m. ET) will be available in Hindi and called by Sheridan College broadcast journalism post-graduate students Priya Sharma and Sapna Singh.

At 10 p.m. ET, Colorado and Vancouver will be available online in Cantonese, with Alex Chum of Omni Television handling the play-by-play duties alongside Bill Tang.

“CBC’s Hockey Day in Canada is a chance for all Canadians to celebrate the game,” said Joel Darling, director of production, CBC Sports.

Way to go CBC. I guess when you are run by the Canadian government you need to appeal to everyone.

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