NHL to sell advertising on jerseys
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Now a group of influential NHL players that includes New Jersey's Martin Brodeur, Dallas's Marty Turco, Detroit's Dominik Hasek and Edmonton's Dwayne Roloson want the league's – and inevitably the Leafs' – uniforms altered again. In what would be a radical overhaul that might incite hockey traditionalists but surely gratify some of the league's cash-strapped owners, several NHL goalies have asked the league and its players union to consider starting a so-called Goaltender's Club. Revenue-generating initiatives for the club could include placing a corporate logo on the jerseys of the league's 60-odd goalies.
The players are working alongside prominent hockey marketer Brad Robins and Edmonton player agent Ritch Winter. Robins and Winter estimate on-uniform ads might generate upwards of $30 million a season for the NHL. Robins has already briefed Gary Bettman on the concept, though it's uncertain whether the NHL commissioner has endorsed the idea.
Why do I think Bettman will be all over this idea?
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February 17, 2008 @ 5:47 pm
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Joe Said,
February 18, 2008 @ 2:18 am
This might end up topping the list of bad Bettman decisions if it does indeed happen.
http://www.FireBettman.com
Sev Said,
February 18, 2008 @ 3:39 pm
Do we need any more proof of this mans incompetence? In 1994 SI declared hockey was about to over-take the NBA in both popularity and revenues and now it’s reduced to selling ad space like a bunch of B-level Swedish teams.
Nhl To Sell Ad Space On Jerseys; Will Nfl Follow? Said,
April 9, 2008 @ 4:35 pm
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