NHL to sell advertising on jerseys


via The Toronto Star:

Now a group of influential NHL players that includes New Jersey’s Martin Brodeur, Dallas’s Marty Turco, Detroit’s Dominik Hasek and Edmonton’s Dwayne Roloson want the league’s – and inevitably the Leafs’ – uniforms altered again. In what would be a radical overhaul that might incite hockey traditionalists but surely gratify some of the league’s cash-strapped owners, several NHL goalies have asked the league and its players union to consider starting a so-called Goaltender’s Club. Revenue-generating initiatives for the club could include placing a corporate logo on the jerseys of the league’s 60-odd goalies.

The players are working alongside prominent hockey marketer Brad Robins and Edmonton player agent Ritch Winter. Robins and Winter estimate on-uniform ads might generate upwards of $30 million a season for the NHL. Robins has already briefed Gary Bettman on the concept, though it’s uncertain whether the NHL commissioner has endorsed the idea.

Why do I think Bettman will be all over this idea?

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  1. Hockey News Aggregator » NHL to sell advertising on jerseys Said,

    February 17, 2008 @ 5:47 pm

    [...] Original post here [...]

  2. NHL Hockey News » Blog Archive » NHL to sell advertising on jerseys Said,

    February 17, 2008 @ 6:03 pm

    [...] unknown wrote an interesting post today onHere’s a quick excerpt [...]

  3. Joe Said,

    February 18, 2008 @ 2:18 am

    This might end up topping the list of bad Bettman decisions if it does indeed happen.


  4. Sev Said,

    February 18, 2008 @ 3:39 pm

    Do we need any more proof of this mans incompetence? In 1994 SI declared hockey was about to over-take the NBA in both popularity and revenues and now it’s reduced to selling ad space like a bunch of B-level Swedish teams.

  5. Nhl To Sell Ad Space On Jerseys; Will Nfl Follow? Said,

    April 9, 2008 @ 4:35 pm

    [...] National Hockey League goalies are petitioning the league to be allowed to sell advertising space on their jerseys. What’s this have to do with the NFL, you might ask? Absolutely nothing, other than the fact [...]

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