Now a group of influential NHL players that includes New Jersey’s Martin Brodeur, Dallas’s Marty Turco, Detroit’s Dominik Hasek and Edmonton’s Dwayne Roloson want the league’s â€“ and inevitably the Leafs’ â€“ uniforms altered again. In what would be a radical overhaul that might incite hockey traditionalists but surely gratify some of the league’s cash-strapped owners, several NHL goalies have asked the league and its players union to consider starting a so-called Goaltender’s Club. Revenue-generating initiatives for the club could include placing a corporate logo on the jerseys of the league’s 60-odd goalies.
The players are working alongside prominent hockey marketer Brad Robins and Edmonton player agent Ritch Winter. Robins and Winter estimate on-uniform ads might generate upwards of $30 million a season for the NHL. Robins has already briefed Gary Bettman on the concept, though it’s uncertain whether the NHL commissioner has endorsed the idea.
Why do I think Bettman will be all over this idea?
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